Our watches are designed and manufactured to make the individual feel that his or her "SWAG" is proper. As a design team we strive to make our watch unique by keeping fashion and style in the forefront of our process. Urban fashion and design tends to capture the essence of a lifestyle that blends music, cultures and art to make the owner not only wear his outfit, but expresses themselves through the clothes they wear. Like many fashion companies S.W.A.G designers encompasses many aspects of the urban and contemporary lifestyle into the watches it designs. The watches may use influences from urban music, sports, art, auto details and much more. Our company embraces it's urban roots by not forgetting where we came from. Like many young companies and designers we understand that street life, and urban music is a huge part of who we are. At the same time one can see that as young professionals we grow up, go to college and assimilate into the corporate lifestyle. S.W.A.G strives to provide a time piece that bridges the gap between the street culture and adult class without compromising ones "Swagger". The best of both worlds because with us style is a must!�